Telecommunications convergence is a concept dating to AT&T in 1928, but has evolved in the 21st century to dominate the market positioning of telecoms operators. It is reflected in the product portfolio operators offer (vertical integration), and in the channels through which their products are sold and serviced (horizontal integration). Telecommunication convergence is a disruptive technology.
Communication media including electronic media, telecommunications media and broadcast media were discrete business operations providing distinct services. Broadcasting, voice telephony and on-line computer services were operated on different platforms: TV and radio sets, telephones and computer and were managed by different Business Support Systems. Different broadcasting media were each regulated differently by different regulators.
Telecom Media Convergence [1] is about crossing multiple industries. No longer are companies confined to their own markets. Fixed, mobile, and IP service providers can offer content and media services, and equipment providers can offer services directly to the end user. Content providers are consistently looking for new distribution channels. Convergence is the combination of all these different media into one operating platform. It is the merger of telecom, data processing and imaging technologies. This convergence is ushering in a new epoch of multimedia, in which voice, data and images are combined to render services to the user.
The key result of convergence at a macro-business level is the merger of the telecommunications and media and entertainment industries.
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PR-Inside.com (Pressemitteilung)
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